Lungi. Interactive demo · Takat × Vouch
Customer journey · WhatsApp-first, multi-channel

Meet Thabo. Lungi switches him once — then works for him forever.

Every journey below runs inside WhatsApp, the way South Africans actually transact. Tap a chapter to watch it play. This is the consumer-facing product; the compliance and economics behind it live in the Vouch operator view.

One agent, every channel
WhatsApp · primary SMS Web chat Voice In-app

Journeys

The arc: acquire → switch → manage → retain. Journeys 1–3 are the Phase-1 pilot wedge; the lifecycle check-in and portfolio journeys are the "become the manager" story; advisor hand-off is the compliance spine; claims is a value-added glimpse.

Journey 01

Instant lead capture

A Threeway lead lands and gets an instant, human WhatsApp reply — with an eligibility pre-check that kills dead leads before they cost anything.

9:41
L
Lungi
online
Message
Vouch operator · Lungi console

The same magic — with the licence, the advice trail, and the numbers behind it.

This is what Vouch's advisors and board see. Lungi does the volume work; advisors own the regulated moments in Lungi; every switch produces a documented record of advice; and the pilot scoreboard proves the funnel converts before the JV commits.

L
Lungi
Operator console · Vouch

Priority queue

Every client who needs a human touch today, ranked by value at risk — surfaced automatically so advisors act instead of hunt. This is advisor capacity lifted, not replaced.

All · 7Lapse risk · 3Cross-sell · 3Renewal · 1

Record of advice

Every switch Lungi executes arrives here with a documented, FAIS-style suitability record for advisor sign-off. The agent recommends; a licensed human owns the advice. This is the compliance spine of the whole model.

Motor switch · Thabo Mokoena
Current insurer → Insurer A · generated by Lungi · 14 Jul 2026, 09:42
Awaiting advisor sign-off
Cover comparison — like-for-like
Feature
Old → New
Product
Comprehensive → Comprehensive ✓
Sum insured
Retail value → Retail value ✓
Excess
R3,500 → R3,500 ✓
Car hire / towing
Included → Included ✓
Premium
R1,740 → R1,260 /mo
Net benefit to client: R480/mo · R5,760/yr — no reduction in cover.
Why this is suitable
  • Identical cover confirmed. Product, sum insured, excess and ancillary benefits match line-for-line.
  • Insurer standing. Insurer A is on Vouch's panel; claims-paying and service ratings within threshold.
  • No penalty. Client is outside any restraint period; no loss of accrued benefits on the outgoing policy.
  • Affordability. Debit aligned to the client's 25th payday, reducing first-collection bounce risk.
  • Client understanding. Comparison and record shared with the client in-chat and acknowledged.
Assigned advisor: Nomsa Dlamini · Key Individual, Vouch (FSP)
Signed by Nomsa Dlamini · filed to compliance

Campaigns · Lungi on WhatsApp

Turn the book into outbound in three steps — choose an audience, write the nudge, schedule the push. Segments build themselves from live signals, so marketing runs campaigns without a data team. Every send is opt-in and consent-logged; anything that becomes advice routes to a Key Individual. Worked example below: the 6-month check-in.

Active · 2Scheduled · 1Drafts
1

Choose the audience

Pick a segment and it's live — each one is rebuilt automatically from signals already in the book. No CSV uploads, no list-buying, no waiting on IT.
6-month check-in "cuddle" · 738 Renewals in 30 days · 412 Funeral-only households · 1,240 Bounced debit — save · 86 New Threeway leads · 204
738 clients selected · audience live
2

Compose the nudge

Write it once. Lungi personalises the client's name and insurer for every send. WhatsApp-approved template, so it lands as a real conversation — not a marketing blast they ignore.
WhatsApp template · approved
"Hi Thabo 👋 Six months on Insurer A now — quick check-in, no agenda. Is your cover still feeling right? And has anything changed this year — new car, new baby, moved, new job?"
3

Schedule the push

Fire on a trigger or a set date. Lungi pushes the WhatsApp notification — throttled and inside sending hours, so it feels human at any volume.
Trigger
6 months after switch
Send window
Weekdays · 09:00–11:00
Throttle
200 / hour
Channel
WhatsApp · verified
738 sends queued

Every reply is a signal

This is the compounding part. A nudge doesn't just get a reply — Lungi reads it, classifies the intent, and routes it. Every answer enriches the client profile, sharpens the next segment, and grows the book. The more you send, the smarter it gets.
"Honestly, I'm not really happy with the service lately 😕"
Churn risk→ advisor · save
"Actually — I'm getting married in Feb 💍"
Life event · marriage→ cross-sell → advice
"Just bought a second car 🚗"
New asset→ quote add-on
"Money's a bit tight this month"
Affordability→ re-shop / restructure
"All good thanks 👍"
Satisfied→ nurture · log NPS
Every one of these was unstructured text a minute ago. Now it's a tagged, routable data point on the client — and the book compounds with every send.

What came back — 6-month check-in

One warm nudge → life events surfaced → cross-sell routed to advice → lapses caught early. The retention engine, measured.
Live
Delivered
738
100% · WhatsApp
Reply rate
61%
▲ vs <5% email/SMS
Life events surfaced
47
baby · car · home · job
Routed to advice
29
cross-sell, human-owned
Lapses pre-empted
12
caught before cancel
New premium opened
R38k/mo
from one warm nudge

Where new audiences come from · the Threeway loop

Leads don't just arrive and die — they convert, enrich the book, and feed sharper targeting back. Directional; to be co-defined with Threeway.
Threeway
Monthly leads in — the top of the funnel Vouch already pays for.
Lungi
Convert & enrich: instant reply, eligibility, switch, then managed for life.
Data back
Attribution & conversion signal returns — sharper leads, priced on outcome.

Pilot metrics — Phase 1

The make-or-break question, answered with data not projections. Live values vs. the co-defined pilot gate. The JV decision compounds on this scoreboard.

Last 30 daysPilot to date
Lead → collection conversion
31%
▲ vs 12% on legacy stack
Pilot gate: ≥ 20% · passing
Switch completion rate
88%
▲ 6 pts MoM
Pilot gate: ≥ 75% · passing
First-debit success
94%
payday-aligned debits
Pilot gate: ≥ 90% · passing
CAC : LTV
1 : 5.8
▲ improving with persistency
Pilot gate: ≥ 1 : 3 · passing
In-force premium under mgmt
R2.4m
▲ R0.9m this month
Annuity base — the compounding line
Instant-response rate
100%
median reply < 8 sec
Every lead answered — no advisor can
Advisor capacity
6.2×
clients managed per advisor vs legacy
The senior-management ROI line — the agent lifts advisors, doesn't replace them

Lead-to-collection funnel

Where the agentic funnel beats the legacy hand-off — conversion at every stage.

Revenue mix — the four layers

Today mostly commission; the JV matures toward platform revenue.

In-force premium under management

The annuity base compounding week over week through the pilot — retention is the moat.

White-label & embedded

Phase 3 — the valuation event. The same agentic engine, run from the JV, embedded into banks, telcos and insurers as cover-at-point-of-need. This is the Clark playbook, and the revenue layer that turns a commission business into a platform business.

B
Bank partner
Embedded motor & home at loan origination
Pilot

Lungi runs inside the banking app: when a customer finances a car, cover is quoted and bound in the same flow, then managed forever. The bank earns referral economics; the JV owns the relationship.

3.1m
app customers reachable
R0
extra CAC — embedded
T
Telco partner
Device & gadget cover in-line with airtime
In talks

Gadget and device cover sold on the network's own rails, billed to the customer's existing account. Lungi handles quote, bind, claims and re-shop; the telco lends distribution and trust.

8.4m
subscriber base
WhatsApp
native channel
I
Insurer capacity
26+ panel — the supply side
Live

Vouch's distribution agreements become Lungi's quoting and switching panel from day one — the supply that makes independent re-shopping real rather than a single-carrier pitch.

26+
insurers on panel
Motor+
multi-line ready
E
Europe optionality
Estonia FSP passport bridge
Optionality

The JV holds a right to participate in European distribution on pre-agreed terms via Takat's Estonia FSP bridge — upside beyond the home market that no domestic alternative offers.

EU
passportable
JV right
to participate

The plan: South Africa's number-one AI agentic broker.

ChannelWhatsApp-native
ModelSwitch → manage forever
EdgeIndependent & agentic

lungi.ai · isiZulu for "the one who fixes / makes things right" — the fixer · concept demo for the Takat × Vouch partnership · figures illustrative